Our Tangy History
1892
Henry J. Heinz sees a sign advertising “21 styles of shoes” while riding an elevated train in The Big Apple. He likes the idea of advertising a number of products and hits on the slogan “57 Varieties”—even though his company is making over 60 at the time.
1911
Heinz introduces Beefsteak Sauce, “a table sauce which gives zest to all kinds of hot or cold meats, game, rarebits, etc., also for fish and other sea foods. 25 cents.”
1913
Same sauce, new name—Heinz 57® Beefsteak Sauce.
1940
Isn’t it time to change the name again? (“Beefsteak” is out.)
1969
Hey, we haven’t changed the name in a while… (“Steak” is in.)
1976
Jimmy Buffett sings, “I like mine with lettuce and tomato, Heinz 57 and French fried potatoes” in Cheeseburger In Paradise.
1985
Vic Tayback, diner owner Mel Sharples in the hit sitcom Alice, becomes the official spokesman for Heinz 57® Sauce. The theme of the promotion? “I used to be a lousy cook.”
1987
This is the last name change, promise. (“Steak” is out again).
2007
Heinz introduces 57® Sauce with Lea & Perrins®.
2010
Heinz shows off a sweeter side, with its new Heinz 57® Sauce with Honey.
2011
Heinz 57® Sauce celebrates 100 years of unequaled flavor. Our secret blend of premium herbs and spices has made Heinz 57® Sauce an American favorite for over a century.