Heinz 57 Sauce

Heinz 57 Sauce

Add Zest to Steak, Chicken & Pork!

Our Tangy History

1892

Henry J. Heinz sees a sign advertising “21 styles of shoes” while riding an elevated train in The Big Apple. He likes the idea of advertising a number of products and hits on the slogan “57 Varieties”—even though his company is making over 60 at the time.

1911

Heinz introduces Beefsteak Sauce, “a table sauce which gives zest to all kinds of hot or cold meats, game, rarebits, etc., also for fish and other sea foods. 25 cents.”

1913

Same sauce, new name—Heinz 57® Beefsteak Sauce.

1940

Isn’t it time to change the name again? (“Beefsteak” is out.)

1969

Hey, we haven’t changed the name in a while… (“Steak” is in.)

1976

Jimmy Buffett sings, “I like mine with lettuce and tomato, Heinz 57 and French fried potatoes” in Cheeseburger In Paradise.

1985

Vic Tayback, diner owner Mel Sharples in the hit sitcom Alice, becomes the official spokesman for Heinz 57® Sauce. The theme of the promotion? “I used to be a lousy cook.”

1987

This is the last name change, promise. (“Steak” is out again).

2007

Heinz introduces 57® Sauce with Lea & Perrins®.

2010

Heinz shows off a sweeter side, with its new Heinz 57® Sauce with Honey.

2011

Heinz 57® Sauce celebrates 100 years of unequaled flavor. Our secret blend of premium herbs and spices has made Heinz 57® Sauce an American favorite for over a century.

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