Our Tangy History
Henry J. Heinz sees a sign advertising “21 styles of shoes” while riding an elevated train in The Big Apple. He likes the idea of advertising a number of products and hits on the slogan “57 Varieties”—even though his company is making over 60 at the time.
Heinz introduces Beefsteak Sauce, “a table sauce which gives zest to all kinds of hot or cold meats, game, rarebits, etc., also for fish and other sea foods. 25 cents.”
Same sauce, new name—Heinz 57® Beefsteak Sauce.
Isn’t it time to change the name again? (“Beefsteak” is out.)
Hey, we haven’t changed the name in a while… (“Steak” is in.)
Jimmy Buffett sings, “I like mine with lettuce and tomato, Heinz 57 and French fried potatoes” in Cheeseburger In Paradise.
Vic Tayback, diner owner Mel Sharples in the hit sitcom Alice, becomes the official spokesman for Heinz 57® Sauce. The theme of the promotion? “I used to be a lousy cook.”
This is the last name change, promise. (“Steak” is out again).
Heinz introduces 57® Sauce with Lea & Perrins®.
Heinz shows off a sweeter side, with its new Heinz 57® Sauce with Honey.
Heinz 57® Sauce celebrates 100 years of unequaled flavor. Our secret blend of premium herbs and spices has made Heinz 57® Sauce an American favorite for over a century.